2015 Keynote: Steve Krug


Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 400,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The books were based on the 20+ years he’s spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Follow Steve on Twitter: @skrug

2015 Keynote: Karen McGrane

mcgrane-webKaren McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is the author of Content Strategy for Mobile from A Book Apart; Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006; and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.

Follow Karen on Twitter: @karenmcgrane

Lisa Welchman – 25 Years of the Web Team

It’s hard to believe that the World Wide Web just turned 25 and even harder to believe that many organizations have had a web presence for more than 20 years. How are we doing with that? Are digital professionals happy in their jobs? Are organizations happy with their digital presence? Spend some time with Lisa Welchman as she talks about what she’s seen happen with websites and web teams over the last 20 years and what she hopes will happen in the future.

Portrait: Lisa Welchman. Lisa Welchman is a global leader in digital strategy and governance, and over the last 18 years has worked with a variety of organizations, including Cornell University, Wells Fargo, and the Library of Congress, to stabilize their complex, multi-stakeholder digital operations through the definition and implementation of sound digital governance practices.

Lisa has presented at conferences around the globe on digital governance, including at the 2010 United Nations Private Sector Forum where she participated in dialogue amongst, industry leaders, CEOs and heads of state regarding how to utilize technology to accelerate the meeting of the Millennium development goals.

Her upcoming book, Managing Chaos: Digital Governance by Design, is due out from Rosenfeld Publishing in 2014.

Follow Lisa on Twitter: @lwelchman

Maggie Koerth-Baker – Spock-Like Things In a Kirk-Like World

In retrospect, the electric light seems like an instant win. In grade school, we all learned this history as a very simple story – Thomas Edison invents the lightbulb in 1879 and, yada yada yada, success! But reality is more complicated than that. The truth is that electric lighting technologies failed for 80 years before Edison came along, and the business of electricity failed for another 40 after him. When you understand why that happened, you’ll be on your way to understanding how the seemingly rational world of tech melds with messy world of humanity to create our present and shape our future.

Portrait: Maggie Koerth-Baker.

Maggie Koerth-Baker is the science editor at Boing Boing, one of the most-read blogs in the United States with millions of monthly readers, a monthly columnist for The New York Times Magazine, and a freelance science journalist whose work has appeared in magazines like Discover, Popular Science, and New Scientist, and on websites like Scientific American and National Geographic News.

Her most recent book is Before The Lights Go Out, about how our energy systems were built, how they work today, and how they will influence what we can and can’t do over the next 30 years.

Follow Maggie on Twitter: @maggiekb1

Veronica McGregor – Sociable Science & Armchair Astronauts

As the Curiosity Mars rover touched down on the Red Planet, the teams at NASA and the Jet Propulsion Laboratory were sharing the historic event on Twitter, Facebook, Ustream, YouTube, Google+, Xbox Live, mobile apps and in-real-life landing parties. The Mars Science Laboratory mission propelled the interest and attention of the nation back onto the space program at a time when many thought the curtain had fallen with the last flight of the Space Shuttle. And while the social media campaign – one that showed a hipper, more accessible NASA – became an “overnight success,” it was in fact an ongoing effort that began four years earlier when NASA took its first steps into social media. For NASA and JPL, building a vibrant community of enthusiasts through two-way communication channels has become an integral part of every mission’s success.

Portrait: Veronica McGregorVeronica McGregor manages the news and social media office at NASA’s Jet Propulsion Laboratory, overseeing accounts across YouTube, Twitter, Facebook, Ustream.tv and Google+. She launched NASA into the Twitterverse in 2008 with @MarsPhoenix, the agency’s first account, which rocketed to the Top 10 based on followers while the mission was ongoing. Current accounts include @MarsCuriosity, @NASAJPL, and @AsteroidWatch. In 2009, Veronica organized NASA’s first Ustream.tv broadcasts with public chat capability, and she introduced the “NASA Tweetup” concept – events designed to bring the public behind the scenes at NASA centers to witness a mission firsthand and speak directly to team members. In addition to social media, Veronica manages traditional media efforts and oversees a video team that produces hundreds of videos each year. In 2010 Forbes.com included her on their list of 20 Inspiring Women to Follow on Twitter. Previously, Veronica worked at CNN as a producer and assignment manager.

Brad Frost – Beyond Media Queries: Anatomy of an Adaptive Web Design

Portrait: Brad Frost.Media queries may be responsive design’s secret sauce, but we know there’s a whole lot more that goes into crafting amazing adaptive experiences. By dissecting an example of a mobile-first responsive design, we’ll uncover the principles of adaptive design and highlight some considerations for creating contextually-aware web experiences. We’ll go over emerging mobile web best practices and responsive patterns that can assist in our journey toward a future-friendly web.

Brad Frost is a front-end designer, consultant and speaker located in beautiful Pittsburgh, PA. He is the creator of This Is Responsive, a collection of patterns, resources and news to help people create great responsive web experiences. He also created Mobile Web Best Practices, a resource site that lays out considerations for creating great mobile web experiences. He curates WTF Mobile Web, a site that teaches by example what not to do when working with the mobile web. He is passionate about the Web and is constantly tweeting, writing and speaking about it.

Eric Meyer – The Emerging Craftsman

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Ask ten web professionals to define their positions and you will hear ten different answers (and probably ten different job titles). As a field that grew out of the collective efforts of millions, a formal description of the “web professional” has never solidified. However, there are certain characteristics that professionals in the field share.

What are the hallmarks of a true web professional? How can we (as individuals and as a community) develop these important, shared strengths? How do we work to influence the use of best practices amongst our colleagues, administrators, and people just entering the field?

Drawing on nearly a decade and a half of experience in the field, Eric will sketch the emerging outlines of the web professional, and how the underlying principles of the web standards movement, as well as the technical design of the web itself, provide a frame for that outline.

Eric Meyer has been working with the web since late 1993 and is an internationally recognized expert on the subjects of HTML, CSS, and Web standards. A widely read author, he is the founder of Complex Spiral Consulting, which counts among its clients America On-Line; Apple Computer, Inc.; Wells Fargo Bank; and Macromedia, who described Eric as “a critical partner in our efforts to transform Macromedia Dreamweaver MX 2004 into a revolutionary tool for CSS-based design.”

Beginning in early 1994, Eric was the visual designer and campus Web coordinator for the Case Western Reserve University Web site, where he also authored a widely acclaimed series of three HTML tutorials and was project coordinator for the online version of the Encyclopedia of Cleveland History combined with the Dictionary of Cleveland Biography, the first example of an encyclopedia of urban history being fully and freely published on the Web.

Author of Eric Meyer on CSS and More Eric Meyer on CSS (New Riders), Cascading Style Sheets: The Definitive Guide (O’Reilly & Associates), and CSS2.0 Programmer’s Reference (Osborne/McGraw-Hill) as well as numerous articles for the O’Reilly Network, Web Techniques, and Web Review, Eric also created the CSS Browser Compatibility Charts and coordinated the authoring and creation of the W3C’s official CSS Test Suite. He has lectured to a wide variety of organizations including Los Alamos National Laboratory, the New York Public Library, Cornell University, and the University of Northern Iowa. Eric has also delivered addresses and technical presentations at numerous conferences, among them the IW3C2 WWW series, Web Design World, CMP, SXSW, the User Interface conference series, and The Other Dreamweaver Conference.

In his personal time, Eric acts as List Chaperone of the highly active css-discuss mailing list, which he co-founded with John Allsopp of Western Civilisation and is now supported by evolt.org. Eric lives in Cleveland, Ohio, which is a much nicer city than you’ve been led to believe, and for nine years was the host of “Your Father’s Oldsmobile,” a Big Band-era radio show heard weekly on WRUW 91.1-FM in Cleveland.

You can find more detailed information on Eric’s personal Web page.

Amy Kristin Sanders – Internet Law & Liability

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Like new communications technologies in the past, the Internet and World Wide Web have resulted in new ways of creating and interpreting laws. And just like print technology resulted in the creation of copyright law, Internet technology is now challenging these traditional notions of copyright….and may very well result in a new paradigm of what defines intellectual property and its protection.

Toss in issues about First Amendment freedom of speech and press protections, privacy issues, and thorny technical issues like accessibility, and there is now a broad landscape of Internet law that is being reshaped and reinterpreted by our nation’s courts.

How do Internet law issues shape the way that Web Professionals do their work? Are there issues of liability that should concern us? What are the top Internet law issues that affect our emerging profession, and how should we be paying attention and reacting to them?

Amy Kristin Sanders joined the University of Minnesota School of Journalism and Mass Communication‘s faculty in Fall 2007 after completing her PhD in Mass Communication with an emphasis in First Amendment law. Her research focuses on Internet defamation, indecency regulation and media ownership issues. She also holds a JD and an MA in professional journalism from the University of Iowa. Dr. Sanders is a licensed attorney in Missouri and Florida. She worked as a copy editor and page designer for The Gainesville Sun in Florida, where her work helped the newspaper win a second place award for front page design (2007 SPJ Sunshine State Awards). She currently teaches Mass Communication Law and Law of Internet Communication at the University of Minnesota School of Journalism and Mass Communication.

Bruce Schneier – Web Culture & Privacy

Bruce Schneier – Web Culture & Privacy

Bruce Schneier is an internationally renowned security technologist and author. His latest book, Schneier on Security, is a collection of candid criticism and articulate commentary about security, privacy, and technology.

In Wired News Schneier has written about running open WiFi networks and Apple’s control over the iPhone. In the Wall Street Journal he recently discussed how President Obama should keep his BlackBerry. Obama’s aides worry about unofficial emails and text messages, but Schneier points out the trouble we can all get into with Twitter and Facebook.

Schneier is Chief Security Technology Officer of British Telecommunications and has written several other books.

Doc Searls – The Intention Economy

Doc Searls – The Intention Economy

Doc Searls is one of the world’s most widely read bloggers, senior editor of Linux Journal, and co-author of The Cluetrain Manifesto, a pioneering work about the web’s impact on consumers and organizations. He received the Google-O’Reilly Open Source Award for Best Communicator in 2005.

Searls became a fellow of the Berkman Center for Internet & Society at Harvard University in 2006, where his work focuses on the power of individuals in networked markets, the need for user-centric identity technologies and standards, and the importance of these to the continued freedom and growth of the internet.

Examples of his projects at the Berkman include leading Project VRM and being a partner in the development of the iPhone Public Radio Tuner.