Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 400,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
The books were based on the 20+ years he’s spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.
His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
Follow Steve on Twitter: @skrug
Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is the author of Content Strategy for Mobile from A Book Apart; Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006; and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.
Follow Karen on Twitter: @karenmcgrane
It’s hard to believe that the World Wide Web just turned 25 and even harder to believe that many organizations have had a web presence for more than 20 years. How are we doing with that? Are digital professionals happy in their jobs? Are organizations happy with their digital presence? Spend some time with Lisa Welchman as she talks about what she’s seen happen with websites and web teams over the last 20 years and what she hopes will happen in the future.
Lisa Welchman is a global leader in digital strategy and governance, and over the last 18 years has worked with a variety of organizations, including Cornell University, Wells Fargo, and the Library of Congress, to stabilize their complex, multi-stakeholder digital operations through the definition and implementation of sound digital governance practices.
Lisa has presented at conferences around the globe on digital governance, including at the 2010 United Nations Private Sector Forum where she participated in dialogue amongst, industry leaders, CEOs and heads of state regarding how to utilize technology to accelerate the meeting of the Millennium development goals.
Her upcoming book, Managing Chaos: Digital Governance by Design, is due out from Rosenfeld Publishing in 2014.
Follow Lisa on Twitter: @lwelchman
In retrospect, the electric light seems like an instant win. In grade school, we all learned this history as a very simple story – Thomas Edison invents the lightbulb in 1879 and, yada yada yada, success! But reality is more complicated than that. The truth is that electric lighting technologies failed for 80 years before Edison came along, and the business of electricity failed for another 40 after him. When you understand why that happened, you’ll be on your way to understanding how the seemingly rational world of tech melds with messy world of humanity to create our present and shape our future.
Maggie Koerth-Baker is the science editor at Boing Boing, one of the most-read blogs in the United States with millions of monthly readers, a monthly columnist for The New York Times Magazine, and a freelance science journalist whose work has appeared in magazines like Discover, Popular Science, and New Scientist, and on websites like Scientific American and National Geographic News.
Her most recent book is Before The Lights Go Out, about how our energy systems were built, how they work today, and how they will influence what we can and can’t do over the next 30 years.
Follow Maggie on Twitter: @maggiekb1
Any company with a user experience design team knows how hard it is to find people to grow that team. A quick search of Indeed.com reveals 280 open user experience design related positions in Minnesota alone. There are many ways to solve this problem, but one of the most accessible is mentorship. Every practicing UX designer is capable of mentoring someone who has the passion and mindset required for UX design into the field.
During the summer and fall of 2013, The Nerdery took eight potential UX designers through an intense 12-week apprenticeship that relied heavily on mentorship. During that time, we learned a lot about mentoring and being mentored. This presentation will share these lessons from the perspective of both mentors and mentees. Attendees will come away with a comprehensive set of tools they can use to begin mentoring potential designers today.
Claire Bailey is an Associate UX Designer at The Nerdery in Minneapolis, MN. She holds a Bachelor of Arts degree in psychology and has worked in an array of fields from clinical research to print design. After returning to school for web design in 2010, Claire discovered in UX the perfect marriage of human behavior and design, so she set her sights on a career that would utilize her diverse skills and interests. In 2013, she was accepted into the first UX apprenticeship at The Nerdery where her mentors taught her to take risks and find her own path. Now Claire welcomes every opportunity to mentor others interested in the field of UX.
Fred Beecher has been working in User Experience since 1998. In that time he’s seen UX mature from a field struggling to prove its value to one driving an explosion of innovation and economic growth. To help feed the ever-increasing demand this explosion has sparked, Fred designed and implemented the UX apprenticeship program at The Nerdery in Minneapolis, MN where he is currently UX Apprenticeship Lead. In 2007, Fred authored the first official Axure training program, which he ran until 2012. He has written numerous articles and blog posts on prototyping, iterative design, and UX career development, and he has spoken on these topics at design conferences worldwide.
Heather Wydeven is an Associate UX Designer at The Nerdery in Minneapolis, MN. Her background in theatre and graphic design, combined with frustrating online experiences, drove her to discover user experience. Heather quickly developed a passion for making those experiences better for everyone, and in 2013 obtained a UX design apprenticeship at The Nerdery. She graduated to the Associate position, where she enjoys the continued mentorship of her teammates and opportunities to mentor new UX apprentices.
Many organizations face content issues that will challenge usability for mobile web. Thousands of web pages, multiple authors and contributing departments, and common industry writing styles can work together to make mobile users cringe.
Writing content for your website that also works on mobile doesn’t have to hurt. See how transforming long pages of content into tidy nuggets packed with informational gold can clean up your desktop site and make it easy for mobile users to navigate efficiently and get done what they came to do.
In 1995 David Poteet had the crazy notion to start a company that was the sort of place where he’d always wanted to work. A place without a lot of hierarchy or politics, where you worked closely with people at the top of their craft to create things that make the world better. Today NewCity, an interactive design agency in Virginia, is that place.
David graduated with honors from Virginia Tech in 1992 with a degree in Graphic Design. It only took six years! The first two and a half years he spent studying aerospace engineering weren’t a total waste, since he learned enough programming and techie stuff to be dangerous. He had no idea the web would be born only a year later, which was the perfect medium for a half artist/half geek.
David’s role at NewCity can best be described as a player/coach. He still keeps a hand in user experience and strategy for a few projects each year. He teaches frequent workshops and on UX, content strategy and mobile. David has led strategy and user experience for clients including the American Battle Monuments Commission, Grand Teton Association, Imperial College London, the University of Portsmouth, and the UVA School of Continuing and Professional Studies.
Programmers have a bad reputation when it comes to UX, but it’s time to set the record straight: It isn’t because we don’t care! It’s because we fall in the trap of thinking we can design a user interface and write it at the same time when, the truth is, these processes require different kinds of thinking. But learning how to unlock that part of your brain is worth it– and you’ll be surprised at what you already know. From one developer to another, this talk will discuss why you should think critically about the interfaces you write and give you some strategies you can start applying right away.
This talk is aimed at developers, both front-end and server-side, who implement user interfaces but may not have training in UX. And the truth is, ALL programmers implement user interfaces; sometimes the user is another developer (in the case of an API) or a more advanced user (for a command-line tool), but all software has its users.
Eryn O’Neil is a web developer and technical lead at Clockwork Active Media in Minneapolis, MN. There she has worked on everything from e-commerce to online promotions to building a CMS. Her philosophy is to build software by placing humans first: both the people who will use it and the developers who will build it alongside you (and maintain it afterwards). Based in Saint Paul, MN, Eryn spends most of her free time swing and blues dancing, rock climbing, and wishing it weren’t snowing.
Have you ever attended a hackathon and worked on a great project, only to have it fizzle after that initial weekend? From Hack to App will focus on ways to sustain a project beyond an initial hackathon weekend and make it into a viable product. We’ll share stories from our project omgtransit.com, which was born out of the National Day of Civic Hacking, and is a member of the inaugural class of Intel’s Innovation Pipeline.
From this session, attendees will learn how to build a project that survives and flourishes after an initial hackathon weekend. We’ll discuss initial technology choices on the front end and back end, coding strategies, collaboration tools, and group dynamics. Attendees will walk away with clear, actionable strategies to ensure the longevity of a hackathon project.
Sometimes, usability testing makes me want to groan. Another round of tests means 15 volleyed emails with recruitment partners, hours spent unlocking the mysteries of outlook to procure one decent room for at least half the day, and at the end of it all I’m going to have to churn out a slide deck that no one will really remember.
But talking to the user is really important. If we’re all about user-centered design, we should be doing it constantly. So how to we find the time and energy to get out and talk to our users more?
Pledge to talk to your users MORE this year. Pledge to do it in a way that’s sustainable and delightful, and brings back all the same important insights. We’ll cover a variety of mix and match strategies for simpler usability testing that will reduce stress and go easy on your pocket book.
You’ll learn about methods for cutting down administrative time around usability testing. We will cover various lean testing methods, for example: themes-based result reporting, cafeteria-style testing and participant recruitment strategies.
Beth McKeever is a UX and product designer. Most recently she can be found working on Target’s mobile team. Prior to that, Beth worked on HealthPartners’ mobile team, focusing on the myHP and MePlus apps. She believes in crafting great experiences through a collaborative and lean process. Beth has spoken at Lean UX MN and UXPA MN on the topic of collaborative design.